Tag Archives: viral marketing

EA Admits that Dante’s Inferno Protesters Were In Fact a Stunt

Last week, protesters stood in front of the West Hall of the Los Angeles Convention Center picketing Electronic Arts’ upcoming release, Dante’s Inferno.

Check that out here: Big Download

Well according to GameIndustry.biz, EA has admitted that it was nothing more than a PR stunt staged by its viral marketing agency.

Read the full story here.