According to Joystiq, Activision has some HUGE expectations for Modern Warfare 2. Aside from being the biggest seller in the Call of Duty franchise they have hired marketing firm TWBA/Chiat/Day and instructed them to deliver what they call, the “biggest entertainment launch of all time.”
Right now, the top contender for that title is Rockstar’s Grand Theft Auto IV with first day sales of 3.6 million copies.
Topping 3.6 million, for anyone, is quite a feat. Heck, getting there is quite a feat.
More info: Joystiq.com
Janco Partners analyst Mike Hickey estimates that Modern Warfare 2 will sell 11.1 million units by the end of 2009, pulling in $803 million at retail and making it the best-selling game of 2009.
The game is developed by Infinity Ward, the team behind 2007’s Call of Duty: Modern Warfare, which has sold over 13 million.
In research note, he said, “Given our CY09 sell through estimates for Modern Warfare 2, it’s possible that the game could be one of the largest entertainment releases of all time”
“If you assume similar channel unit sales velocity as GTA IV, the game could potentially sell through 7.8 million units globally with an estimated retail value of more than $569 million in the first week. Continuing the same channel logic, it’s possible the game could sell through to consumers’ 4.6 million units globally with an estimated retail value of more than $338 million in the first day,” Hickey explained.
Full story here: Edge Online
Posted in News
Tagged Activision, Analyst, Entertainment, First person, First-person shooter, fps, Games, Gaming, Infinity Ward, Modern Warfare, Seller, shooter, Videogames
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