Tag Archives: modern warfare 2

Modern Warfare 2 Sells Over $1 Billion Worldwide

Yeah. Modern Warfare 2 is selling a lot. The  game has already brought in over $1 Billion worldwide since its November launch.

Bobby Kotick over at Activision is stoked, of course, saying that the game has exceeded company expectations:

“There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game.”

Which means, you will probably get so much CoD shoved down your throat before the next console generation that you will grow to hate the series.

Despite gamers’ hatred for it, the series will continue to sell well.

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Modern Warfare 2 Lost Some Brand Awareness

According to tracking firm OTX in a talk with Gamasutra, dropping the Call of Duty name from the upcoming Modern Warfare 2 may hurt the game.

The firm says that the game has lost brand recognition through the name change.

Here is an interesting section taken directly from Gamasutra:

“Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.”

He continued, “However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed ‘Call of Duty‘ from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.”

Read the full article here:  Gamasutra.