Tag Archives: Games

Wow, More People That I Thought Are Familiar with ESRB Ratings

Hmmm. Better than I had imagined. I once worked at a GameStop for about a year, and this seemed to be far from the case.

Activision Survey Reveals 82% of Parent Gamers and 75% of Children are Familiar with the ESRB Video Game Rating System

–70% of Parent Gamers Use the Ratings When Purchasing a Game –Video Games Are ‘Most Preferred’ Entertainment Choice Among Survey Respondents

SANTA MONICA, Calif., Jan 14, 2010 /PRNewswire via COMTEX News Network/ — According to a national survey released today by The Harrison Group and Activision Publishing, Inc. (Nasdaq: ATVI), 82% of parent gamers and 75% of children are familiar with the ESRB rating system.

Additionally, 63% of parents with children who play games consider themselves gamers with the number increasing to 83% for parents ages 35 and younger, and 70% of parents pay close attention to the ratings when purchasing a game for themselves or their families.

The survey was conducted by The Harrison Group as part of Activision’s “Ratings Are Not a Game(R)” educational initiative and focused on the awareness and influence of the ESRB rating system on both children and their parents.

Other key survey findings include:

Gamers devote 32% of their leisure time to entertainment with video games accounting for the largest share — approximately 19%.
76% of parents agree that video games are a part of their family’s life, and are something they’re very comfortable with.
Among parent gamers, 52% of their video gaming playing time is spent with their children.
Approximately 62% of parents conduct research before purchasing a video game that their child wants.
“Parents rely on and value the ESRB ratings in helping them decide which games to allow their children to play,” said Mike Griffith, President and CEO of Activision Publishing. “Our ‘Ratings Are Not A Game’ education initiative underscores our commitment to helping parents better understand and utilize the ratings system as they select age appropriate games and determine the best way for the entire family to enjoy the gaming experience.”

Activision’s “Ratings Are Not A Game” educational initiative focuses on educating consumers about the ESRB’s rating system and helping parents make informed decisions about the video games their families play. The company recently partnered with Dr. Cheryl Olson, co-director for the Center for Mental Health and Media at Massachusetts General Hospital, to produce a series of videos that help parents optimize children’s experiences with video games. These videos as well as additional resources for parents are available at http://www.activision.com/RatingsAreNotAGame.


For the Activision ESRB ratings survey, 1,201 online interviews were conducted among a nationally-representative group of video game players ages 6 to 44 and their parents. The research was conducted by the Harrison Group, a strategic marketing consulting and research services firm (www.harrisongroupinc.com).


Four Percent of US Gamers Admit to Piracy

Well, at least those four percent are being honest.

Actually, the words are kind of weird. Here is how I understood it: 8,000 people take the survey, some of that 8,000 admits to pirating games, NPD then takes that information and does some fancy math and figures that amounts to about 6 million out of however many million gamers there are in the US.

Check out the rest of the story here: Edge

One Bored Gamer Vlog Ep. 8 – Spelling Nintendo

One Bored Gamer Vlog Ep. 5 – Realism in Games, When is it Too Much?

One Bored Gamer Vlog Ep. 4 – Videogames and Accessibility

I am actually planning on writing a piece about this. It is a market that has been left largely untapped as of yet.

Interesting links:

Stevie Wonder Wants Games that Everyone Can Play

IGDA Report on Accessibility in Games

Nintendo’s ‘Hands Free Controller’