Tag Archives: exercise

Fitness Games are Booming

An interesting article by Reuters reports on the state of fitness-based videogames: Wii Fit, EA Sports Active and other similar titles.

Here are a few snippets:

Videogames were once blamed for rising obesity rates but are now being championed by the medical industry and for use by government departments for their health benefits.

Games like Electronic Arts’ “EA Sports Active” and Nintendo’s “Wii Fit” have got players of all ages moving — and game developers and investors looking for hot new titles to cash in on this booming segment of the market.

More:

“If you add up the 18 month sales of “Wii Fit” and the sales of “EA Sports Active,” Konami’s “Dance Dance Revolution” and other healthy games, the worldwide retail numbers are over $2 billion.”

Dr. Michael Levine, executive director of the Joan Ganz Cooney Center at Sesame Workshop which fosters innovation in children’s learning, has just released a report looking at how digital games can play a beneficial and educational role in health care.

Read the full article here: Reuters.

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EA Sports President Peter Moore Challenges US President Barack Obama to Try Some EA Sports Active

Moore

Remember that speech with the American Medical Association in which Obama said, “It means going for a run or hitting the gym, and raising our children to step away from the video games and spend more time playing outside,” and for some reason seemed to have ticked off some gamers?

I have a link to the original story here: Obama AMA speech

Well, now Peter Moore, President of the EA Sports division of EA, has said the following,“Of course, I can’t resist pointing out that while I’ve always wholeheartedly endorsed moderation in anything you do, including playing games, it may be time for the president and his family to put their Wii to good use and fire up the 30-day challenge with EA Sports Active.”

Moore also went on to talk about Microsoft and Sony implementing motion tech on their systems and how it will enhance at-home fitness experiences, and mentioned,“In fact, I’d be willing to bet there are more consoles getting far more use in American homes than there is exercise equipment, so it’s up to us to continue to use the platform for good.”

Gotta love Peter Moore.

From Edge.

Possible Sequel to Wii Fit on the Way. Wii Fit Plus?

Kotaku posted something on Nintendo’s recent trademark #2009-026024, a trademark registered with the Japanese Patent office.

The noteworthy thing about this trademark is that it includes a logo:

E3?

Credit: Kotaku