Category Archives: Launching

Japan Is Still Crazy For Final Fantasy and Other Awesome Links of the Day

If after being off the radar for quite sometime, you thought the name brand of Square Enix’s flagship series had lost some of it’s firepower – think again my comrades. A few days ago, Japan came out in droves for the December 17th launch of Final Fantasy XIII (13).  Not only were there long lines at every electronics retailer in Japan, the majority of them started at around midnight the previous day waiting for a 6:00 am opening. And you only thought Black Friday shoppers went to some ridiculous lengths. Meet the Japanese gamer everyone.

Japan Comes Out For Final Fantasy XIII In Droves [Kotaku]

In other awesome links of the day: looks like Video Games Live is going to be shown on a PBS station near you, a survey issued by Sony smells of Paid PSN features, Gamasutra chimes in on what the top 10 indie games were for 2009, and IGN asks ‘What Spider-man Can Learn Batman: Arkham Asylum.’ Oh yes sir! Hot links here! Get your hot links here!

Video Games Live To Air On PBS [GameSpot]

Sony Survey Hints at Paid PSN Features [1UP]

Gamasutra’s Best Of 2009: Top 10 Indie Games [Gamasutra]

What Spider-man Can Learn Batman: Arkham Asylum [IGN]

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Press Release:


With a Unique Warrior Spirit System, Intense Session-Based Missions and
Extensive Customization Features, the Battle in Providence is Ready to
Begin at

IRVINE, Calif., May 19th, 2009 – True Games, an international publisher
of multi-player online games today announces the official launch of
its highly anticipated title Warrior Epic. Following a successful
closed beta, the online action role-playing game set in an original
fantasy universe has seen its community soar.  With the official
release, players are invited to join the battle and download the game
at no charge from

“During the closed beta, we worked closely with the community to
deliver an immersive and challenging game play experience.” said Bob
Drobish, CEO of True Games Interactive. “Now as we pull the trigger on
the launch of the game, our development team is committed to
continuing to deliver new and exciting content as our community
continues to grow.”

With the official launch of Warrior Epic, the game’s item shop is now
open and features premium packages as well as a vast selection of
unique items for sale including vanity pieces, potions and more.

Other major launch updates include a brand new introductory sequence
which introduces new players to the story and lore behind Warrior
Epic, as well as a Random Map Generator that allows players playing
the same quest to participate within a totally new dungeon therefore
enhancing the re-playability.  In addition, an all-new guild system
gives players the chance to create their own guild, invite members,
create a guild motto and host guild contests and tournaments.  With
all-new and enhanced skills added to each of the six main classes,
combined with subclasses, that gives players 12 character classes

Developed by Austin based studio Possibility Space, Warrior Epic is an
online, action role-playing game set in an original fantasy universe.
In the game, players will assume command of a Warrior Hall from which
they manage their characters’ adventures. They can recruit from a wide
array of Warrior Classes, each with its own style of play. The Classes
and the Hall itself can be upgraded visually as well as functionally.
Players adventure together in multiplayer campaigns, adventure mode,
solo quests and PVP.
For more information, visit

Boom BLOXBash Party Ships

EA has just announced that BoomBLOXBash Party has shipped to retail in North America. We should be seeing the game soon!

Gamers in Europe, however, will have to wait about a week. Oh well, it’s not that long. The game seems pretty rockin’; i really enjoyed the first one.

EA Throws a Party With BOOM BLOXBash Party for Wii

Highly-Anticipated Sequel From EA and Steven Spielberg Features Even More Blox-Busting Action for the Ultimate Social Wii Gaming Experience

LOS ANGELES, May 19, 2009 (BUSINESS WIRE) — It’s time to throw, bash, and party, as the EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) announces BOOM BLOX(TM) Bash Party for Wii(TM) has shipped to stores in North America today and will hit stores in Europe beginning May 28. EA and Steven Spielberg continue their collaboration to bring players this highly-anticipated sequel to last year’s critically-acclaimed BOOM BLOX(TM) game for Wii, which earned more than a dozen awards and received recognition from parenting organizations, media outlets and the gaming industry. With more than 400 new levels, stunning new worlds, and twice as much multiplayer game play, BOOM BLOX Bash Party brings tons of action-packed fun for the whole family.

“The original BOOM BLOX really came from a need to bring families back into the same space playing games together,” said Steven Spielberg. “We had so many more creative ideas that we wanted to put into the sequel, and BOOM BLOX Bash Party really takes the original concept to a whole new level of interactive family gaming.”

BOOM BLOX Bash Party features nearly twice as many multiplayer challenges as the original BOOM BLOX making it the ultimate party game! Players will have a blast playing with or against friends in co-op, versus and new team-based challenges. Whether playing solo or with friends, BOOM BLOX Bash Party will have players off the couch, throwing, bashing and slinging blox like never before!

In addition to the more than 400 new levels in BOOM BLOX Bash Party, players can also easily download new levels created by EA and the BOOM BLOX Bash Party community at no additional charge with an Internet-connected Wii. EA will make 40 additional levels available at launch with many more to come. In addition, players can create their own levels using the game’s enhanced Create Mode, and submit those levels to be posted and made available to the community. Over time, BOOM BLOX Bash Party owners will have access to many more downloadable levels in addition to those already included in the game.

“We are thrilled to be able to offer players a constant stream of new and exciting levels in BOOM BLOX Bash Party,” said Amir Rahimi, Senior Producer. “The EA team has been working hard creating exciting new levels that will be made available over time, and we cannot wait to see the passion and creativity the BOOM BLOX Bash Party community members put into making their own shared levels.”

EA takes the destruction to new heights with four stunning new themed worlds including Space, Pirate, Heroic and Show Time! Players will experience action puzzle game play in new physical environments like zero gravity and under water. Players will also encounter exciting new block types, like Virus, Conveyor and Push blox; new block shapes like cylinders and wedges, and engaging new tools, like the cannon and the slingshot. A new cast of characters, as well as favorites from the original BOOM BLOX, are now part of the puzzle-solving strategy. Players can now throw, grab or sling them, and watch them fly, knocking down blox and causing eye-popping explosions!

Developed by the EA Casual Studios, BOOM BLOXBash Party is rated E for Everyone by the ESRB and 3+ by PEGI. The game has a US MSRP of $39.99. For more information, visit To download artwork, visit

EA Sports Active Arrives at Retail

Its a morning of press releases!

Fitness Goes Virtual: EA SPORTS Active Arrives in Stores Offering Benefit of Personal Trainer in a Box

First in a New Line of Virtual Fitness Products Delivers Personalized Circuit Workouts and 30-Day Challenge for In-Home Fitness

REDWOOD CITY, Calif., May 19, 2009 (BUSINESS WIRE) — EA SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:ERTS), announced today that EA SPORTS Active(TM) is now available in North American retail stores and will be available worldwide by May 22, 2009*. Developed exclusively for the Wii(TM) by EA Canada, EA SPORTS Active is an innovative, virtual fitness product that offers personalized, customizable workouts that can be done from the comfort of home. Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is a fun and cost-effective way to achieve a healthy lifestyle. The product will be the first in a new line of EA SPORTS virtual fitness products to improve the well-being of people of all ages.

“The EA SPORTS brand is known for award-winning sports video games, but today marks our entrance into the entirely new genre of virtual fitness as EA SPORTS Active hits stores,” said Dave McCarthy, vice president, EA SPORTS. “Now more than ever consumers are seeking economical solutions to getting exercise and living a healthier lifestyle, and with EA SPORTS Active we’ve designed an experience that will appeal to a variety of audiences and deliver a truly fun yet challenging workout in the home.”

Users will get their heart pumping through interactive circuit workouts from more than 25 different activities and exercises that target the upper and lower body, as well as cardio. Similar to a personal trainer, the program provides clear instruction, feedback on technique and encouragement with visual and oral cues, while also providing calories burned in real time. Preset workouts are designed by fitness experts to target specific workout results. For optimal personalization, circuits can be customized based on interests and fitness level and there is complete flexibility for the duration and intensity level.

EA SPORTS Active includes software, a specially-designed leg strap that holds the Wii’s Nunchuk(TM) controller to track lower body movements, as well as a resistance band to increase the intensity to upper body exercises. The program can support two players at one time, and the EA SPORTS Active Accessory Pack containing one leg strap and one resistance band is available for an MSRP of $19.99 in North America. The product is compatible with theWii Balance Board(TM), which will add components to the sports drills.

To help get started users can also choose to take the30-Day Challenge, a fitness road map designed to provide tangible fitness goals with the guidance of the virtual trainer. The Challenge provides a new workout every time a player exercises that will increase in intensity and track progress throughout the 30-day period. To encourage overall wellness, there is also a Journal that allows users to track nutrition elements, set goals, and account for other physical activities accomplished.

For inspiration, consumers can view highlights from 12 men and women who participated in the EA SPORTS Active 30-Day Challenge April 18 through May 17, 2009 by visiting the EA SPORTS Activewebsite: The Challenge focused on helping a variety of people integrate fitness into their lifestyles. Among the participants was Alison Sweeney, TV personality and host who participated to lose baby weight and represent busy moms who need a convenient way to get fit. Bob Greene hosted a kick off retreat for the challengers to get them started on their journeys.

“Helping the challengers use such an innovative program to reach their fitness goals was a truly rewarding experience, and showed me what a powerful product EA SPORTS Active can be,” said Bob Greene. “Anyone looking for an in-home fitness solution will appreciate the combination of a fun and effective workout.”

EA SPORTS Active has been rated “E” by the ESRB and “3+” by PEGI, and has an MSRP of $59.99 in North America. For more information, log onto Media can find photos and videos of the product at

Top-selling titles and franchises from EA SPORTS include Madden NFL football, FIFA Soccer, NHL(R), NBA LIVE, NCAA(R) Football, Tiger Woods PGA TOUR(R) and NASCAR(R)racing.

*EA SPORTS Active will ship to retailers in Japan on August 6, 2009

UFC Undisputed Now Available

So You Want to Be a Fighter!(TM) Enter The Octagon(TM) with UFC(R) 2009 UNDISPUTED(TM)

Debut Videogame Based on Ultimate Fighting Championship(R) to Deliver Unparalleled Mixed Martial Arts Experience, Including Extensive Roster and Invigorating Gameplay Modes
AGOURA HILLS, Calif.–(BUSINESS WIRE)–May. 19, 2009– THQ Inc. (NASDAQ:THQI) and Zuffa, LLC today announced that UFC® 2009 Undisputed™, the heavily anticipated debut videogame based on the Ultimate Fighting Championship®, is now available at retailers worldwide for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. Featuring an unprecedented roster of more than 80 top fighters in UFC competition across all five weight classes and a brand new fighting game engine developed to combine numerous martial arts disciplines, UFC 2009 Undisputed is rated “T” for Teen and is available for the suggested retail price of $59.99.
“The widespread popularity of the UFC brand and its refined mixed martial arts experience lend themselves perfectly to the interactive entertainment world,” said Brian Coleman, vice president, global brand management, THQ. “With one of the largest playable rosters on the market today, a highly intuitive control system and a host of compelling gameplay options, including the ability to recreate key moments in UFC history through a Classic Fights Mode, gamers everywhere can now take part in this growing global phenomenon.”
“With more than two million downloads of our playable demo thus far1, it is evident UFC 2009 Undisputed opens the door for videogame and fight fans around the world to identify with the most exciting live sports experience today,” said Dana White, president, UFC. “UFC 2009 Undisputed is, without question, the most compelling, the most exciting and the most realistic mixed martial arts experience to ever be featured in a videogame format.”