Sony’s Howard Stringer Feels that Bobby Kotick’s “Noise” is Just, “the Nature of Business.”

Activision bossman Bobby Kotick’s complaints about the PS3’s price point haven’t gone unnoticed.  We heard all about it less than a month ago.

These days, it seems that everyone is asking for a PlayStation 3 price cut.  It is bound to happen eventually–and for Sony’s sake, hopefully sooner than later.

It is reported that even Tecmo Koei CEO Kenji Matsubara spoke with CVG, and said that he would like to ask Sony to, “please cut the price.”

Reuters did speak to Sony Corp. CEO Howard Stringer, and he had something to say about those comments,”He likes to make a lot of noise. He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.”

Don’t ask the guy about the logic of no price cut.  Reuters did just that, and ol’ Howie answered pretty bluntly, “I lose money on every PlayStation I make — how’s that for logic.”

Sony still seems to hope that something like their 10-year-plan will work.  All I know is that it better cost less than a PlayStation 4.  (That’s not to say that I want a PS4 to retail for $800)

Story at Gamasutra

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2 responses to “Sony’s Howard Stringer Feels that Bobby Kotick’s “Noise” is Just, “the Nature of Business.”

  1. this site is dead…

  2. what does the cost of the playstation 4 have to do with anything at this point?

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