According to Joystiq, Activision has some HUGE expectations for Modern Warfare 2. Aside from being the biggest seller in the Call of Duty franchise they have hired marketing firm TWBA/Chiat/Day and instructed them to deliver what they call, the “biggest entertainment launch of all time.”
Right now, the top contender for that title is Rockstar’s Grand Theft Auto IV with first day sales of 3.6 million copies.
Topping 3.6 million, for anyone, is quite a feat. Heck, getting there is quite a feat.
More info: Joystiq.com