Activision Hopes to Make Modern Warfare 2 Launch, “Biggest Entertainment Launch of all Time.”

According to Joystiq, Activision has some HUGE expectations for Modern Warfare 2.  Aside from being the biggest seller in the Call of Duty franchise they have hired marketing firm TWBA/Chiat/Day and instructed them to deliver what they call, the “biggest entertainment launch of all time.”

Right now, the top contender for that title is Rockstar’s Grand Theft Auto IV with first day sales of 3.6 million copies.

Topping 3.6 million, for anyone, is quite a feat.  Heck, getting there is quite a feat.

More info:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s